FOR IMMEDIATE RELEASE

BADEN SPORTS NAMED OFFICIAL BALL OF THE ASEAN BASKETBALL LEAGUE

FEDERAL WAY, Wash. (September 24, 2009) – This week Baden Sports, Inc. announced that it will be the Official Game Ball of the ASEAN Basketball League (ABL), a new men’s professional basketball league for Southeast Asia. ABL play will begin in October 2009 with six clubs: The Barracudas, KL Dragons, Philippine Patriots, Satria Muda BritAma, Thailand Tigers and Singapore Slingers.

“We are excited to partner with what promises to be a very dynamic and competitive league,” said Michael Schinder, Baden’s CEO. “Basketball continues to grow in popularity all over the world, especially in Asia. With the new ABL, the game of basketball will now have a premier professional showcase in Southeast Asia.”

“We are pleased and excited to have Baden, the athletic ball experts, as a partner and sponsor for the ASEAN Basketball League” said Kuhan Foo, ABL’s CEO. “We believe this mutually beneficial relationship is a boost to our league as Baden’s aggressive support will ensure regional success.”

About the ABL: The ASEAN Basketball League is a new regional basketball league in South East Asia that will merge high performance sports action with family entertainment to engage audiences from teenagers to young families. Made up of the best professional teams in South East Asia, all teams must also maintain a strong youth development program to ensure the long term growth of the sport in the ASEAN region. www.aseanbasketballleague.com.

About Baden: Baden Sports, Inc., is a designer and producer of the highest quality athletic balls in sports. Baden’s product leadership has led many collegiate conferences, professional leagues and elite coaches to choose Baden as their “Official Ball,” including Bob Knight, the winningest coach in NCAA men’s history. Headquartered in Federal Way, Wash., Baden’s dedicated sales team serves customers worldwide. www.badensports.com

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Media Contact:
Marketing Department
Baden Sports, Inc.
253-925-0500