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Softball Star Danielle Lawrie Signs Multi-Year Extension with Baden Sports April 29, 2014

Two-time national player of the year to continue developing and promoting Axe™ fastpitch softball bats, balls and accessories

RENTON, Wash. (April 29, 2014) – Baden Sports, Inc., today announced that Danielle Lawrie, a two-time national player of the year and current professional softball player, has signed a multi-year endorsement contract. The agreement ensures Lawrie will continue providing input and expertise to the development of quality, fastpitch softball products, including her signature line of Axe bats, softballs and headbands. Lawrie first signed with Baden in 2010 following a decorated career at the University of Washington.

“Everything Baden does is about improving the quality of the game for the player,” Lawrie said. “I’m excited to be continuing my work with them and am looking forward to collaborating on the next generation of Axe bats and fastpitch products.”

Lawrie, one of the most dominant players in college history, earned back-to-back USA Softball Collegiate Player of the Year honors in 2009-10, and led the Huskies to their first national championship in 2009. She still holds numerous school records as a pitcher, including career marks for wins, shutouts, strikeouts and innings pitched. Lawrie, from Langley, British Columbia, also played for the Canadian National Team in the 2008 Olympic Games in Beijing. This season will be her fourth as a member of the USSSA Pride of the National Pro Fastpitch League (NPF) in Kissimmee, Fla.

“We are committed to developing products that make the game better and allow players to perform at their highest levels,” said Michael Schindler, CEO, Baden Sports. “Danielle understands the depth and importance of this commitment. She’s a champion and a winner, and we’re excited for her to continue playing an important role on the Baden team.”

One of Lawrie’s main areas of focus will be the Axe Bat, a new and innovative bat for softball and baseball that...


Baden Perfection Series Volleyball Named Official Ball of Kentucky High Schools April 3, 2014

Baden Sports Logo           Kentucky High School Athletic Association  


High-quality, multi-colored Baden Perfection VX5EC-210 game ball delivers maximum playability and performance

RENTON, Wash. (April 2, 2014) – Baden Sports, Inc., today announced its premium Baden Perfection® series volleyball has been selected by the Kentucky High School Athletic Association (KHSAA) as the official ball for postseason play beginning with the 2014-15 school year.

Starting this fall, all postseason matches in Kentucky will be contested using Baden’s highest-quality, multi-colored game ball, the Baden Perfection® VX5EC-210, featuring a red, white and navy color pattern. Constructed using full-grain, pre-sorted leather and a new tanning process for increased durability, the ball is designed for maximum playability and includes Baden’s Stealth Soft-Valve System™ for consistent hitting and comfort.

Baden will provide a complimentary volleyball to each KHSAA member school as part of the adoption.

“We take great pride in designing products with the player in mind,” said Michael Schindler, CEO, Baden Sports. “Baden volleyballs are the highest-quality and best-performing balls in the industry. We’re excited to be the official ball of Kentucky and look forward to providing the state’s coaches and players the best possible playing experience for many seasons to come.”

The five-year agreement was approved at a special meeting of the KHSAA Board of Control on March 20. Baden also is the...


Baden Selected as Official Game Ball of Montana High Schools April 3, 2014


Baden Sports Logo   Montana High School Association


High-quality, performance game balls from Baden to be used exclusively in basketball, soccer and volleyball postseasons starting this fall

RENTON, Wash. (April 2, 2014) – Baden Sports, Inc., today announced a three-sport agreement with the Montana High School Association (MHSA) that will make Baden the exclusive provider of game balls for all postseason play in boys and girls basketball, boys and girls soccer and volleyball beginning with the 2014-15 school year.

The high-quality Baden game balls selected by the MHSA include:

  • Basketball: The Baden Perfection® Elite™ Game Ball BX7E and BX6E – for boys and girls, respectively – is Baden’s finest competition basketball. Featuring proprietary Cushion Control Technology™, a Stealth Soft-Valve System™ and symmetrical design, the Elite Game Ball is engineered to give players truer bounces, better feel and greater consistency.

  • Soccer: The Baden Lexum® SX551-CPL for boys and girls is hand-sewn and constructed of performance polyurethane material. Featuring Rainshield™ technology and a Stealth Soft-Valve System, the Lexum game ball provides a consistent and reliable playing experience in any type of weather.

  • Volleyball: The Baden Lexum Comp VX450 is Baden’s highest-quality microfiber game ball, featuring a tackified soft-touch cover and a Stealth Soft-Valve System for better control and consistency.

Baden will provide one complimentary game ball...


Baden Renewed as the Official Ball of the LHSAA and LHSCA February 12, 2014

Baden Sports is proud to announce its sponsorship renewal of the Louisiana High School Athletic Association (LHSAA) and the Louisiana High School Coaches Association (LHSCA) as of the upcoming 2014 season. With this extension, the Baden Perfection game balls will remain the “Official Ball” in basketball, football, volleyball, soccer, baseball and softball. Baden will provide balls for all state championship events, as well as LHSCA All-Star games.

“We are so pleased to renew our 20+ year partnership with the LHSAA," said Michael Schindler, Baden's CEO. "We believe our quality and innovation reflects the exciting and high level competition for which Louisiana high school athletics are known throughout the country. Having the opportunity to remain the LHSAA’s Official Ball for all sports is an honor we accept with great pride and gratitude.”

“Baden has been the official ball of the LHSAA and LHSCA for over two decades. They are committed to producing products of the highest quality for our schools and student athletes. We look forward to the next five years with Baden as the official ball of the Louisiana High School Athletic Association and Coaches Association,” stated LHSAA Executive Director, Kenny Henderson.

Those interested in learning more about Baden and its products are encouraged to write or call Baden’s Vice President of Sales, Jay Helmick, directly. He can be reached at 253.883.5125 or

About the LHSAA/LHSCA: The LHSAA is a private/non-profit association of 389 public and private member schools, whose purpose is to encourage participation in interscholastic activities to enhance the educational experience, elevate standards of good sportsmanship, and to encourage growth of good citizenship among students and spectators. The LHSAA is made up of seven divisions and supports twenty-seven competitive sports programs comprised of over 90,000 student athletes each year...