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2016 Axe Bats Announced, Now Available for Pre-Order August 25, 2015

New lineup includes an asymmetric, composite-alloy hybrid barrel for improved balance, and vibration-dampening technology for greater comfort 

RENTON, Wash. (Aug. 25, 2015) – Baden Sports, Inc., today announced a full line of aluminum, composite and wood Axe™ Bats for 2016, including a new vibration-dampening technology and the industry’s first asymmetric, composite-alloy hybrid barrel designed for one-sided hitting. All of the new bats can be pre-ordered now at www.axebat.com, with availability starting Oct. 6.

The new composite-alloy hybrid barrel – named the HyperWhip™ Composite Cap – builds upon the breakthrough design of previous generations of the Axe™ Bat and advances Baden’s leadership in the development of directional hitting technologies. It debuts on the new Element HyperWhip™ L138D, a BBCOR-certified baseball bat for high school and college players.

Unlike conventional one-piece alloy bats, the Element HyperWhip™ L138D transitions from alloy to composite the last three inches of the barrel, eliminating the end cap.

All Axe™ Bats feature one-sided hitting; because of the way the patented, axe-shaped handle positions a batter’s hands, the same side of the barrel contacts the ball on every swing. The composite cap on the Element HyperWhip™ L138D takes advantage of this directional functionality, sloping away from the contact side of the barrel, thereby shaving unnecessary weight from the end of the bat. The result is the most balanced BBCOR bat in the Axe™ Bat lineup, an enlarged sweet spot and the precise ball-tracking players want in a one-piece...


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Missouri Coach Wayne Kreklow Endorses Baden Volleyballs August 14, 2015

Tigers’ women’s volleyball team to use Baden balls exclusively in camps, clinics, practices and non-conference home games

 RENTON, Wash. (August 14, 2015) – Baden Sports, Inc., today announced an endorsement deal with University of Missouri women’s volleyball coach Wayne Kreklow, the 2013 Southeastern Conference (SEC) Coach of the Year. Under terms of the agreement, the Tigers will use Baden volleyballs exclusively in all camps, clinics, practices and non-conference home games, starting this year.

Kreklow, along with wife, Susan, formerly the head coach, now assistant coach, have built Missouri into a national power since they arrived in Columbia, Mo., in 2000, combining for 11 trips to the NCAA tournament and averaging 20 wins a year. The Tigers enjoyed their best season in program history in 2013, winning the school’s first SEC championship and becoming the first SEC team to go unbeaten through a regular season at 34-0. They finished the year ranked first nationally in hitting, kills, assists, wins and points per set. Last December, Missouri was named the sixth-best college in the nation for playing women’s volleyball by College Factual, which used “consistent excellence in the sport” as a key criterion.1

“Wayne and Susan Kreklow have done a remarkable job building the Missouri program and we’re excited to support their continued success,” said Michael Schindler, CEO, Baden Sports. “Our volleyballs are designed and manufactured for quality and performance, and we’re eager for everybody associated with the Tigers’ program – from campers to scholarship players – to...


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Sitka Tribe of Alaska, Baden Sports, Join Forces to Empower Native Youth June 3, 2015

New partnership creates exclusive agreement to provide Tribal Sports athletic balls manufactured by Baden to Alaska and beyond

SITKA, Alaska (June 3, 2015) – The Sitka Tribe of Alaska (STA) and Baden Sports, Inc., today announced the formation of Sitka Tribal Sports, Inc., to encourage, support and empower Native Alaskan youth – as well as American Indian youth across the country and First Nations youth in Canada – through participation in sports and business. The partnership establishes Sitka Tribal Sports as the exclusive provider of “Tribal Sports” athletic balls from Baden, including top-of-the-line game basketballs and footballs, effective immediately.

“I am proud to stand with STA and Baden Sports to realize this dream of empowering our youth to live better lives through their own efforts,” said Lawrence SpottedBird, General Manager, Sitka Tribe of Alaska. “This dream is a result of many years of planning to come together, as an Indian Tribe and a family-owned corporation, to show how this unique partnership can not only make a profit, but also build lives along the way. Of all the businesses I have worked with, this is the most rewarding.”

One of the primary goals of the partnership is to encourage Native American youth to lead healthy, drug-free lifestyles. Youth involved with the program will learn lessons in business, marketing and sales; locally, Sitka Tribal Sports has selected a youth board to be involved in decision-making processes. Additionally, Baden, a family-owned company based in Renton, Wash., will donate a percentage of net sales generated by the partnership to causes supporting Native...


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Baden Sports, Axe Bat Named to Entrepreneur Magazine's 100 Brilliant Companies List for 2015 May 20, 2015

Ergonomic, performance-driven design earns Axe Bat a spot among this year’s trendsetters

RENTON, Wash. (May 19, 2015) – Baden Sports, Inc., today announced it has been selected as one of Entrepreneur Magazine’s “100 Brilliant Companies” of 2015 for its development of the Axe™ Bat, an ergonomically designed, performance-driven bat for baseball and softball. The magazine’s annual list, appearing in the June 2015 issue, recognizes companies “doing brilliant things, reinventing ideas and reimagining markets.”

“We’re honored to be included among Entrepreneur’s 100 Brilliant Companies,” said Michael Schindler, CEO, Baden Sports. “The Axe Bat proves that the old, accepted way of doing things isn’t always best. More and more, coaches and players are realizing that the traditional round knob does nothing to help the hitter, that it’s simply a remnant of a mass-production process that dictated that shape.”

The Axe™ Bat represents a revolutionary approach to hitting, with a patented shape that improves performance, promotes proper swing mechanics and allows players to train longer, safer. Scientific research has shown the ergonomic design of the axe-shaped handle provides better bat control, grip stability and power transfer, while also reducing the risk of hand and nerve injuries, compared to traditional bats with round knobs and handles.1 For added durability and performance, the Axe™ Bat features a directional barrel engineered for one-sided hitting, ensuring that everything, from the knob to the end cap, is designed to benefit the player.

The Axe™ Bat is approved for play at all levels of amateur and professional baseball and...


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Baden Returns as the Official Ball of M.I.N.K. Baseball League March 13, 2015

Baden’s Perfection® Collegiate baseball will again be used exclusively in collegiate summer league with teams in Missouri, Iowa, Nebraska and Kansas

RENTON, Wash. (March 13, 2015) – Baden Sports, Inc., today announced it has been selected to provide the official ball of the M.I.N.K. Baseball League, an eight-team summer league for elite college players in the Midwest. The multi-year agreement, effective immediately, restores what had been a long-term relationship between the parties, and designates Baden’s Perfection® Collegiate baseball as the league’s official ball.

“We’re excited to renew our support of the M.I.N.K. League and are pleased to again be providing its official ball,” said Michael Schindler, CEO, Baden Sports. “Our high-quality Perfection baseballs are made for performance and durability, and we’re looking forward to putting them back in the hands of M.I.N.K. League players and coaches this summer.”

Baden’s Perfection® Collegiate 3B-PPRO-CL baseball is designed to meet the NCAA’s new flat-seam specification for 2015 – meaning a lower seam height of .031 inches, down from .048 – and features a premium leather cover, pro-grade wool windings and a cushioned cork center.

“We’re glad to reunite with Baden Sports as our official ball,” said Jeff Post, M.I.N.K. League President. “Baden has a proven product that has performed well for us in the past – the league feels privileged to be using the Perfection baseball once again.”

The M.I.N.K. League, founded in 1910, operates eight teams in Missouri, Iowa, Nebraska and Kansas. Players come from major college conferences...


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Baden, West Coast League Reach New Baseball Agreement March 10, 2015

Baden’s Perfection® Collegiate baseball will remain the official ball of the WCL following contract renewal

RENTON, Wash. (March 10, 2015) – Baden Sports, Inc., today announced a multi-year contract renewal to continue as the official ball provider of the West Coast League (WCL), one of the premier collegiate summer baseball leagues in the country. The agreement extends a partnership that began in 2008 and designates Baden’s Perfection® Collegiate baseball as the official ball of the WCL. Member teams will receive complimentary game balls, reduced pricing on custom WCL balls and practice balls, and preferred pricing on team promotional balls, among other benefits, under terms of the deal.

“Our company’s roots are in the Pacific Northwest, so supporting regional organizations like the WCL is something we take special pride in doing,” said Michael Schindler, CEO, Baden Sports. “We’re honored the league has chosen to extend our partnership and are confident its many talented coaches and players will continue to enjoy the advantages of our high-quality Perfection baseballs.”

Baden’s Perfection® Collegiate 3B-PPRO-CL baseball is designed to meet the NCAA’s new flat-seam specification for 2015 – meaning a lower seam height of .031 inches, down from .048 – and features a premium leather cover, pro-grade wool windings and a cushioned cork center.

“Baden consistently meets and exceeds the quality expectations of our coaches and players,” said Dennis Koho, WCL President. “We’re looking forward to using Baden baseballs in the WCL for years to come.”

The WCL, founded in 2005, includes 12...


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Axe Bat Named Official Bat of Salve Regina Baseball March 3, 2015

Seahawks of Newport, R.I., become the latest college program to choose the Axe™ Bat exclusively

RENTON, Wash. (March 3, 2015) – Baden Sports, Inc., today announced its Axe™ Bat has been chosen as the official bat of the Salve Regina University baseball program. The Seahawks of Newport, R.I., are members of the Commonwealth Coast Conference (CCC) and compete at the NCAA Division III level. They join several other Division III programs, including nationally ranked Marietta College of Ohio and California Lutheran University, in swinging the Axe™ Bat this season.

The Axe™ Bat is Baden’s newest equipment innovation and represents a radical new approach to bat design. Its axe-shaped handle features an oval-shaped bottom, an angled knob and a flush backside that fits ergonomically in a batter’s hand. The patented design has been scientifically proven to provide better grip stability, improved power transfer, and more barrel acceleration compared to bats with traditional round knobs and handles.1

“The Axe Bat represents the future of bat design and is the first bat built from the ground up for the hitter,” said Michael Schindler, CEO, Baden Sports. “We’re excited to have Salve Regina swinging the Axe Bat this season and are looking forward to supporting the program’s continued growth and success.”

The Axe™ Bat is approved for play at all amateur and professional levels, from Tee-ball to Major League Baseball, and is also being swung by several NCAA Division I programs this season.

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Baden Named Official Ball of New England Region Volleyball Juniors December 17, 2014

Baden’s Perfection volleyball to be used exclusively in club tournaments throughout the Northeast

RENTON, Wash. (Dec. 17, 2014) – Baden Sports, Inc., today announced its Perfection® volleyball has been selected as the official ball of the New England Region Volleyball Juniors (NERVA Juniors), whose nearly 50 member clubs and approximately 5,000 members span six Northeastern states.

The multi-year adoption designates Baden’s Perfection VX5EC – the company’s highest-quality leather game ball – as the official ball to be used exclusively at tournaments hosted by NERVA Juniors, effective immediately.

“We’re honored to be chosen as the official ball of NERVA Juniors and look forward to working with the region’s many talented players and coaches,” said Matt Holm, Vice President of Business Development, Baden Sports. “We’ve built our reputation at Baden on quality and innovation, and creating products that make the game better for the player. Our Perfection volleyball represents the best of what we offer and we’re excited for it to be used extensively throughout the region.”

Baden also provides the official volleyball to many state high school associations – including the Massachusetts Interscholastic Athletic Association (MIAA) – many other regional clubs nationwide, and is the official court volleyball of the American Volleyball Coaches Association (AVCA).

Baden’s Perfection VX5EC is constructed with full-grain, pre-sorted leather tanned for optimum touch and feel. Designed for maximum consistency and...


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Baden Named Official Ball of the Puget Sound Region of USA Volleyball October 21, 2014

Baden’s highest-quality leather game ball to be used exclusively in Puget Sound Region events starting this fall

MOUNTLAKE TERRACE, Wash. (Oct. 21, 2014) – The Puget Sound Region of USA Volleyball (PSRVB) today announced Baden Sports, Inc., as its official ball provider, effective immediately.

Baden’s highest-quality, leather game ball, the Perfection® VX5EC-210, featuring a red, white and navy color pattern, will be used exclusively in all PSRVB events starting this fall under terms of the adoption. Additionally, all PSRVB member clubs will be eligible for special discounts on Baden balls, carts and accessories for the duration of the multi-year agreement.

Baden, with headquarters in Renton, Wash., provides the official ball to many state high school and coaching associations nationwide, including the Washington Interscholastic Activities Association (WIAA) and the American Volleyball Coaches Association (AVCA).

“Partnering with Baden makes perfect sense,” said John Bryant, Commissioner, PSRVB. “They are a company that provides huge benefits to the volleyball community and they are located right in our backyard.”

The Puget Sound Region Power League, Regional Championship and Bid Tournament are among the events where the Perfection VX5EC-210 will be used exclusively.

“As a family-owned company with deep roots in Western Washington, we’re excited to be partnering with the Puget Sound Region and supporting local players,” said Matt Holm, Vice President of Business Development. “We’re confident the club’s coaches...


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Baden, Side-Out Foundation Team Up To Fight Breast Cancer September 16, 2014

Baden to be the official ball of The Side-Out Foundation, create exclusive Dig Pink® line of volleyballs and other products to support Side-Out's mission

RENTON, Wash. (Sept. 16, 2014) – Baden Sports, Inc., today announced it has been selected to provide the official ball of The Side-Out Foundation, a Virginia-based non-profit organization dedicated to making a significant and identifiable difference in the lives of breast cancer patients and their families by supporting clinical trials, increasing patient support services and educating communities.

Baden will create an exclusive line of indoor, outdoor and novelty volleyballs featuring Side-Out's Dig Pink® logo and a pink color pattern, representing the international color of breast cancer awareness, as part of the multi-year agreement. The Side-Out line also will include select basketballs, soccer balls and softballs with the Dig Pink® logo.

The new volleyballs will be used exclusively in Side-Out events, including high school, college and club matches sponsored by the organization, starting this fall.

“We’re excited to be partnering with The Side-Out Foundation and helping raise awareness for such a worthy cause,” said Michael Schindler, CEO, Baden Sports. “At Baden, we’ve built our reputation on quality and innovation. We’re confident our volleyballs will provide a consistent, reliable and high-performing experience for participants in Side-Out’s events nationwide, while also serving as a reminder of the organization’s important work.”

The exclusive products will be available online at...


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